Local record company Diamond Studios has responded to a growing demand for music tapes by opening a cassette plant in the capital, Harare.
It produces thousands of tapes each month and delivers them to music shops in Zimbabwe’s towns and rural areas, as well as to Mozambique and Botswana.
Diamond Studios executive Phathisani Sibanda says cassettes can be profitable both for music labels and artists, helping in the fight against music piracy.
‘When we started with the CD stuff, the CD was pirated a lot,’ he says. ‘At the end of the day the artist got nothing from sales, royalties — nothing for the artist, nothing for the studios. So we decided to opt for the cassettes, [it’s] hard to dupe them.’